Friday, 22 February 2008
Queensland announce partnership with Atletico Mineiro
qldroar.com.au © qldroar.com.au
QUEENSLAND Roar have today announced the signing of a memorandum of understanding with leading Brazilian First Division side Clube Atletico Mineiro.
The basis of the agreement orbits around promotional, marketing and player development opportunities for both clubs and presents an opening for players, coaches and staff from each organisation to exchange operational methods and ideas. This includes development in the areas of sports medicine, physiology, fitness training and marketing.
The agreement also allows for the possibility of pre-season fixtures between the two teams, either in Brazil or Brisbane, as well as a chance for Roar's young stars of the future to hone their skills at a club renowned for the technical development of its players.
Visiting Clube Atletico Mineiro's Advisor on International Relations, Alexandre Faria, said the meteoric rise of football's popularity in Australia prompted the move.
"We think that Australian football is developing well and Atletico Mineiro is keen to show its brand in other countries as well as sharing our knowledge and learning from others.
"We analysed the Australian football market and believe that Queensland Roar is the correct club to join with us in this cooperation agreement," said Mr Faria.
He continued: "We have a similar relationship with DC United in the USA and with this partnership we are looking to develop marketing expertise, especially in the areas of ticketing, sales and database management, etc.
"In return we are helping DC United advance their youth development program with our skills and experience in that area."
Queensland Roar CEO Lawrence Oudendyk said the relationship with Clube Atletico Mineiro presented an opportunity for the club to build on this season's performances and build a solid platform for the future.
"It's a cooperation agreement, a partnership, with a prominent First Division team from Brazil that we believe will be of great benefit to us.
"We're a new club in only our third year of operation in professional football and we feel we can learn a lot from an organisation like Atletico Mineiro, who are celebrating their 100-year anniversary this year.
"The partnership extends to areas such as youth development, sports medicine, marketing, ticketing, membership and generally tapping into their expertise in a variety of sectors.
"Brazil is widely known as the world leader in coaching techniques and technical development of players and this is one area we are keen to explore. Their coaching experience and knowledge will help us to fast-track our youth development programs and this of course is the principle area of interest to us.
"They also have an arrangement with DC United in the MLS (Major Soccer League) so hopefully between the three clubs we can forge a meaningful relationship for the future."
The memorandum of understanding will initially run for a term of one year with both parties keen to extend the arrangement for a significantly longer period.
About Clube Atletico Mineiro:
- Clube Atletico Mineiro were formed on March 25th 1908.
- During the club's first 35 seasons of the Campeonato Brasileiro (Brazilian Championship), Atletico Mineiro was in the league's final four on 14 occasions.
- Clube Atletico Mineiro is 5th on the club ranking of the CBF (Brazilian Football Confederation).
- Clube Atletico Mineiro has the 2nd best average attendance in the history of Brazilian football and has an estimated 7.5 million supporters worldwide.
- Campeao Mineiro (State Champions) 39 times.
- Campeonato Brasileiro Champions in 1971.
- Campeonato Brasileiro Runners-Up in 1977, 1980, 1999.
- Campeonato Brasileiro Champions, Serie B, in 2006.
- Ramon de Carranza Cup Champions in 1990.
- CONMEBOL Cup Champions in 1992, 1997.
- Centennial Cup winners in 1997.
Pelos Flancos: reconhecimento internacional por conquistas históricas memoráveis.
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